TORONTO BREAKS NEW TOURISM RECORD
Tourism Toronto announced a new tourism record thanks to the 43.7 million visitors to the city in 2017. Those visitors included 15.5 million overnight visitors and 23.2 million same day visitors spent $8.8 billion last year - $700 million more than in 2016.
So what does that mean for Toronto’s visitor economy moving forward?
"Everything we can see points to continued growth. In 2018 for example, we'll host the most major conventions we've ever hosted in Toronto so that shows you that the momentum is continuing and hopefully it will continue beyond 2018," said Tourism Toronto’s Executive Vice-President and Chief Marketing Officer Andrew Weir to the CBC.
The reason for the boom in the visitor economy is in part due to the exposure Toronto is seeing on the national and international stage. Some of that exposure comes from events like TIFF and the Invictus Games amongst other cultural influencers like Drake. But another big part of the equation is Toronto’s place within the broader Canadian story.
If it’s a good time to visit Canada, it’s an even better time to visit Toronto – Canada’s Downtown. Toronto is Canada’s financial, business, cultural, tech and urban centre. Toronto’s positioning as the Canadian hub for those sectors is in part why Toronto was named as one of the finalists for the Amazon Headquarters and why Sidewalk Labs is coming to the waterfront.
The world is taking more notice of Toronto, and Toronto is embracing its position as an exciting, urban destination.
"All this talk about Toronto is creating a sense of momentum and a sense that something exciting is happening here, and that creates interest. People are increasingly seeing Toronto as an exciting, big global city but also distinctly Canadian. And it's that combination of big city and our Canadian sense of welcome and progressiveness that really appeals to visitors," Weir added.